Internet Marketing Firm TruePresence Expands Management Team; Names Albert "Cal" Calvin as CTO and Casey Boccia as Director of Marketing
Baltimore, MD (PRWeb) February 20, 2007 -- TruePresence, a national Internet marketing firm, is pleased to announce the expansion of its management team with the addition of Albert "Cal" Calvin as Chief Technology Officer and Casey Boccia as Director of Marketing. The company also announced the hiring of Chris Finnegan as Interactive Production Manager, and Julianne Brilliant as Search Marketing Manager.
TruePresence was created specifically to meet the growing demand for effective and measurable Internet marketing programs to maximize return on investment. Key services include web design and development, search engine marketing, email marketing, online advertising, and hosting.
Calvin comes to TruePresence with a wealth of experience in technology management, including past roles as Manager of Network Operations at CyberCash, Inc. and Manager of Operations at Phone Base Systems, Inc. His career also includes a position as a Cryptographic Communications Technician with the U.S. Air Force. As CTO for TruePresence, Calvin willl manage and enhance the firm's technology infrastructure, and oversee technical implementations with customers.
Boccia's new role as Director of Marketing is a promotion from her former position as Senior Copywriter. Prior to joining the firm in 2006, Boccia developed an expertise in interactive marketing and copywriting at Planit, an integrated agency. A talented writer and branding strategist, Boccia holds an undergraduate and MBA degree from Loyola College in Baltimore. Her responsibilities include all branding initiatives, including the recently launched corporate website, messaging, and marketing communications support for franchise sales.
As Interactive Production Manager, Finnegan will work as a conduit between the TruePresence online marketing team and TruePresence franchise owners to manage email, search and affiliate marketing projects. He graduated from Towson University with a Mass Communications degree, and has previously worked for Cygnus Business Media, Edison Worldwide, LLC.
Brilliant comes to TruePresence from the Internet Strategy Group of Educate, Inc, where she specialized in search engine optimization (SEO) and pay-per-click (PPC) search marketing campaigns. In her new role at TruePresence, Brilliant will work directly with Search Marketing Director Derek Brown to enhance search engine marketing products and services, with a particular focus on SEO, or "natural search."
"TruePresence is extremely fortunate to have a team of talented and experienced professionals committed to our goal of becoming the leading Internet marketing firm in the country," said President Michael Teitelbaum. "Cal's technology expertise gives us the confidence and ability to grow and provide best-in-class services for our clients. Casey has been fantastic the past year in helping our firm redefine and communicate its brand, and brings excellent marketing instincts to the role. We are also very excited about the expertise and support that Chris and Julianne will provide as we grow."
About TruePresence
TruePresence is a national Internet marketing firm dedicated to helping businesses of all shapes and sizes maximize their online potential. The company's unique franchise approach lets clients work strategically with a local consultant, while a national team of web design, development, and online marketing experts builds, manages, and supports each client solution. Headquartered in Baltimore, TruePresence currently has 11 franchise offices operating across the country and is actively expanding to new markets. For more information, visit http://www.truepresence.com.
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